The Challenge of Displaying the Social Web

GigaOM is running today a story called Yahoo’s Big Plan for the Social Web in 2010: Aggregate It . Aggregating the Social Web is definitely something big for 2010, and obviously Yahoo is not going to be the only one trying this.

Obviously, we all are part of various social networks: some professional, some personals, some where we are active, some where we barely show up, all in the spirit of keeping in touch with our friends and following the real-time web. As such, the social networks websites are not the only place anymore where end-user are willing to check on their social activities. Better user experience, convergent activity view… all those themes open up opportunities for third parties such as software developers (Seesmic) or web portals (Yahoo) to stay in the game without the hassle of actually creating a social network.

Just like with the search, the user experience is a strong factor of adoption for a service thus opening opportunities to create value on top of those services.


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World of Warcraft : a mirror of your social behavior

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While I was shaving this morning, I just realized something really fun, I have the exact same social patterns in World of Warcraft as I have in the real life.
Let me explain:
in WoW I’m not really part of any guild, mostly because those are really time consuming if you want to take fully advantage of what a guild can bring to your game experience. Thus I’m mostly a lonely player, yet I still go for high goals and heavy instances by gathering people from my contact list the moment I need help. And I never hesitate to help someone in need for my tauren DK/warrior two handed mace and spells.

So somehow this make me a independent guy with a network of partners / subcontractors that I can book for a few hours of their time to help me reach my goals and with whom I share my know-how and rewards as they come… sounds a lot like the way I’m behaving in real life business actually!

Tell me how you play and I’ll tell you who you are.

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