Mattel has taken a huge step in CES this year, while competitors have kinda faded out (the wowwee booth for instance is empty and not showing anything really exciting). But Mattel has come up with exciting new products that really blowed me away.
First for little girls, they have the “F.A.M.P.S”, made of a starter kit (14,99USD) which holds a RFID reader and a famp and additional famps at 4,99USD… From a technical point of vue it’s exactly the same as Violet’s mirror, only they came up with a cool environment where girls can use their cute little famps to convey emotions during chat sessions with their buddies. For instance, I’m mad, I get the red famp and by putting inside the reader’s circle automatically I’ll be typing in red bold font and in caps. And they have a really girly easy-to-use interface to associate actions to their famps.
It’s cheap, it’s cute, it’s fun, I love it !

For little boys now, they have released the funkeys who are kind of lower tech in my opinion, but just as fun. The core package retails at 24,99USD has a USB hub funkey where you can plug a funkey on top of the head, and additional funkeys come at 9,99USD. What’s impressive about funkeys is that they are totally bound to an online game where kinds can design funny 2D scrolling games with assets being unlocked through the buying of additional funkeys. Once again, universe is really cute and seems a lot of fun !
It’s impressive to see how Mattel has evolved towards those kind of “gadgets” and designed coherent univers and reasonable use-cases based on dead-simple devices. Kudos !