The Gadget Hype Cycle

I’ve been a gadget geek for years, and as I was thinking about my purchase behavior and how this population impacts the mass market, I realized that Gadget Geeks follow a very distinctive pattern.
As a device manufacturer (and I believe this also applies to innovative services with a different timing) it’s really important to make sure that you take the most out of our first advocates in the device’s life and help Gadget Geeks reach that Peak of Excitement and stay there as long as you can.

The whole first month from the pre-launch and early sneak peeks seeds to the gadget blogs all the way through to the Peak of Excitement, Gadget geeks will be strong advocates for your new device and will create buzz and product awareness.
Gadget Geeks have an underlying strong brand fidelity that especially impact the decisions he takes when reaching the “Plateau of Reluctance” but until they get there, they will be open to using about anything else that promises more.