Zyb becomes Vodafone People i.e. first RCS service ?

After announcing the end of their support for Pictures uploads, now it has become clear what Vodafone intends to be doing with Zyb by focusing on the social network address book side. My guess is that it shall become the RCS service around. If you missed that, RCS is for “Rich Communication Suite” and is a standard for IMS-based services for skype-like social contacts management (so many buzzwords one after another gotta mean something right ?).
Anyway check this video from the Zyb team to get a grasp of their new re-focus:. UPDATE : Vodafone removed all the videos…. so I’ll show you RCS instead I guess!