Flash lite gets press for nothing

I haven’t been talking about Flash Lite for quite some time for a very simple reason, imho the subject is boring. Let me explain :

• Flash Lite covers only a very little amount of terminals mostly Windows Mobile 5&6 or Symbian series 60
• Flash Lite only worked as a solid use case in Japan on the Symbian platform to feature idle screen animations and tiny games
• The player is poorly integrated to the mobile phone platform and thus gives very little interactivity to available components such as dialing, text messaging and thus limiting a lot any business logics you would like to get inside your Flash application

Adobe made a big announce on their “Open Screen Project” in December where they announced they would remove any licensing fee on their player and push it inside their partner ecosystem on any MID (Mobile Internet Device – this is this year’s Mobile World Congress’s buzzword) and just released an Adobe Mobile Packager:

The Adobe Mobile Packager is a desktop tool to wrap a SWF application with a player version checker, an icon, and metadata into an installable file for user-friendly discovery on S60 and Windows Mobile devices. The resulting output file is recognizable by S60 (.SIS) and Windows Mobile (.CAB) operating systems, acting essentially like .ZIP or .AIR files

All in all it really doesn’t get me exited, technically this is no big deal, they could have done that for years and it’s just yet another announce trying to convince us that Flash is coming to the mobile like they have been doing for years (at least since 2004 which makes it 5 years) and yet none of the high end devices in my pockets are Flash compliant. And I still wonder how they’re going to manage the complexity of the ecosystem they’re building, this is going to be harder than handling 3 existing platforms (sorry, the Palm Pre doesn’t count until it’s released) which is what they are doing right now…
Adobe, stop talking big about strategy and start getting things done !