Book review : The 4-hour workweek

At the very start of my moving from WaveStorm to VR-Wear, Thomas Lot, a good friend of mine, told me I should read the “4-hour workweek”, and it’s indeed the most interesting personal development book I’ve been reading in a while as it breaks a lot of rules that society and TV have put upon us. For instance, what’s more important to you ? being a millionaire or being able to do what you want when you want the way you want? Choosing either option will totally impact your lifestyle and your business development objectives.

The title is i.m.h.o. a bit exaggerated but Timothy Ferris gives in this book lots of hints to improve your company efficiency while removing yourself from the critical path. One thing I’ve learned over my 5 last years of entrepreneurship is that as the CEO is the human representative of the company, he spends a lot of time socializing and meeting people to develop the business, thus being both representative and operational is a tough task. When you realize that then you’re ready to fully take the best out of this book.

The book also cover niche market identification and development methods with some smart ideas about optimizing your R.O.I. with higher “trading-up” prices and market penetration techniques, higher prices + less clients = same or more money with less hassle…