I just discovered in 01 Informatique that Swisscom has released an online customer survey service called Swisscom Labs. 01 reports that the server is mainly using open source software, which emphasis that even in the operator’s walled garden, OpenSource has really acquired a strong legitimacy. This got obvious with the successes of IdealX, Linagora …
Anyway I’m amazed that there is such a lack customer surveys, focus groups and interaction with the end user. It seems that telecommunications in general is really an engineer business where marketing and understanding the customer’s needs are really taken into account too lightly.
Swisscom’s proposes to :
In Swisscom Mobile Labs youll find selected “beta products” to try out freely. As a rule these are already functional, but usually just to a limited extent.
Monitor our product development as of now and tell us your opinion! Been waiting long for one of the services? Or have an idea how to improve a product? Your open and honest feedback will help us to tailor products exactly to your requirements.
Downloading and using the “beta products” from Swisscom is free in the majority of cases
The first trial is about 2d barcodes, a mobile music community, the vodafone! live download bar … and the customers and beta testers are encouraged to give their feedback. Nice !
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