Snowbord photo-jacket

Textually reports that Moodnial crated a connected Snowboard jacket with a digital photo frame embedded:

The concept is a smart snowboarding jacket that allows the user to upload images for display on the jacket.

Digital pictures from a camera phone or PDA can be transmitted directly, or downloaded wirelessly from the internet, to a display embedded in the jacket.

I’m not that sure that there is a mass market for that, as the total cost of components for the wifi/bt part must be around 50$ at least, and don’t forget that an lcd screen is the easiest thing to break, at least when you’re snowboarding and you’re wearing one