Tricastmedia stop fooling & buzzing around – this is outrageous
When I made a review of Tricastmedia’s TWUIK last week, I think my words were pretty clear : looks good, might be good, but I need to see further and more in details to check if this can really be called “rich media” and how much of this stuff really exists and how easily it can be used.
I’m kind of a nice guy usually, when there is a doubt at the first place I’m trusting the guy I’m talking to and I’m willing to be proven what he says is right. In that case I said quite nicely and smilingly :
“As i said before, and maybe I didn’t stress it enough, I need to access the full SDK & documentation to see how muck of this is really vector graphics, to check if the font engine really exists … which of course cannot be seen by just toying with a remote demo
”.
But when I saw this post on Tricastmedia’s blog, this really made me mad because I feel they are misusing my name without any right and using words I never pronounced, words which have been writing by some unknown guy of theirs as a comment to my own post. So let me make this clear Mr Tricastmedia : I do *not* agree about your using my name on your blog
and turning a review that was merely OK to some utterly positive feedback.
This is simply the lowest “buzz” I’ve never seen, almost a disgrace to the blogger community, to mobile technology analysts and to myself.
By the way as an update I had confirmation that there is neither sound no video support… which simply means that until I’m proven I’m wrong TWUIK is not rich media.
Update : And now as an answer to this post they publicly published an excerpt of an email I sent them, without asking any agreement from my side. Of course this goes against my rights… Some people really this Internet is a place where you can do anything you want without limit… and that bloggers are just tools to make some buzz. Anyway, Tricastmedia, you lost my trust.
Technorati Tags: buzz, hoax, tricastmedia, twuik
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Mobitrends is my personal blog-note about stuff that either matter or just catch my attention.
Alexander,
We had responded to your posting on our blog (http://www.tricastmedia.com/blog/?p=178). We apologise for using your name in the title, and on hindsight should have asked you for permission.
Having said that, we did not say anything much about your review, we just merely said that you did a review and said some positive things, that we gathered from watching your videos and your blog post and most importantly, you also replied an email to us telling us that you are most impressed.
We are not able to release the SDK evaluation as yet due to some prior commercial agreement with some customer which only allows us to publish a free evaluation copy end of Q4. We hope you understand this is a commercial arrangement and not something we deliberately put in place to make things difficult for you.
Having said that, we apologise for using your name in our blog titled “Alexander Casassovici review on TWUIK”. On hindsight, we should have used a different title, or at least seek your permission.
Dear Alexander, kindly clarify which part of my posting did i hype or buzz about your review?
My blog comments about your review of TWUIK after watching your video is here -> http://mobiko.blogs.com/mutant/2006/10/twuik_video_rev.html#comments
Dear Alexander, the internet is a small world. Be nice.
You started the flame here by labeling them as “hoax”, telling them to “stop fool around”, and calling them a “disgrace”, just because they wrote only on their blog the one sentence “Anyway, Alexander, thanks for giving a positive review”, in which part has they buzzed or hyped up their product? I watched your video many times and read your own blog posting on TWUIK review and you indeed did say it was “impressive”… so they walked away thinking that you have a rather positive comment… and next, you started accusing them as “hoax” (by your tag), and starting to build a hill out of a mole, etc, this is despite them already explained to you before arranging the demo for you that the SDK would not be available for evaluation for now.
And saying that they used your email content without asking you for permission, they wouldn’t have done that if not because of your accusation here, they are a legitimate business and they have existing customers, i see no wrong in them defending their reputation just because some blogger thinks that they can use the blogosphere to spread ills about companies and not exercise responsibity…
And I said this to Tricastmedia…
“Let me tell you, Tricastmedia, don’t give out demo from now on…
You have no obligation to “entertain” everyone. 
And you have EVERY RIGHT to protect your commercial and product secrets. You are not running a charity neither are you an open source outfit. Being nice doesn’t pay…”
Calling yourself a veteran in the mobile industry, i find your posting rather amusing… and childish… A big fuss over a trifle…
Dear Mika,
I simply do not admit any public misuse or misinterpretation of what I write.
Both your attitude and Tricastmedia is not professionnal. I don’t have any time to loose with people only interested in increasing their google pagerank and buzzing on a product by using blogger’s opinion and then turning it your own way
Dear Alex,
Talking about professionalism. For you to label others a hoax with no valid ground and calling me an “unknown guy of theirs” was despicable, irresponsible and unprofessional to say the least.
Be nice if you want others to treat you likewise.
I have been tracking some widget-like technologies for mobile, and tricastmedia’s is one of the interesting one I have seen so far. Something I have noticed is that Li Mika(the blogger) seems to have very close relationship with Tricastmedia(the company) and he always(and the only blogger) have access to their closed prototypes/demo. I am not sure if this is some PR strategy via blogging, it would be certainly great if Li Mika can tell/clarify us more about that. In another thought, making claims and showing screenshots are pretty lame to sell technologies in the web 2.0 age.
Comments:hi Steve, thanks for your interest in my blog and the question you have about my involvement with Tricastmedia. I’d just say i just recently invested in this UK company. I’m a VC. Check out their official launch at JavaONE this year. They’re going to have a presence there.