Bluetooth marketing is getting hype !
Within the last few days there have been many announcements about bluetooth marketing campaigns starting up in France and all around the world. Until now I’ve been pretty cautious with the use of this kind of technologies as the user base wasn’t big & educated enough.
But things change and the latest experiments have proven to be real successes. I was talking last week with Fabien Beckers from Kameleon Technologies who told me how successful last week’s campaign with Virgin has been.
Servicesmobiles‘s blog reports that there is another big campaign running in Paris on the taxis by UniversalMcCann & Intel organized by mediamobile and another
one organized by Créature for Noos embedding taggattitude‘s devices into coffee tables. The tables were sending free ringtones and in one month there have been over 16000 downloads !
It’s really time for the marketters to update their communication material 
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