Scanbuy in Wall Street Journal
I’ve been thoroughly talking about those Qr-Codes & Datamatrix 2D-barcodes that can be read by your cellphone’s camera. Congratulations to Scanbuy, one of the main international technology provider of 2D barcode decoding software for mobile phones that got an article in front page of the Personal section of the Wall Street Journal ! Here is an excerpt :
A rising number of people are using new free services to connect to the mobile Internet by photographing bar codes. The codes — either conventional bar codes or digital ones — are showing up on more products, advertisements, books and even buildings. The technology is popular in Asia but previously failed to catch on in the U.S. after several attempts. Now, improving technologies and the ubiquity of camera phones are triggering a host of new bar-code services.
The codes are appearing gradually in grocery stores, embedded in business cards, on promotional posters and T-shirts and even near landmarks like the Chrysler Building, around where people placed a code linking to the building’s Wikipedia entry. They are piquing the interest of advertisers who see the potential to serve up more relevant ads — a trailer downloaded off a movie billboard, for instance — and consumer-product companies trying to make products more interactive.
Those codes have been highly successful in Japan, thanks to NTT power to impose a technology and new usages, it’s now finally arriving in the rest of the world !
But there are many players providing this technology, Scanbuy, of course, but also Abaxia, Shotcode … One of the key factor of success & mass adoption will be the emergence of one standard and one technology that will allow the end user to simply read any code’s embedded information without the headache of understanding which kind of code it is and what is the right reader to read that.
Technorati Tags: mobile, m-commerce, barcode
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Mobitrends is my personal blog-note about stuff that either matter or just catch my attention.
Je sens que vous avez des partis pris pour Scanbuy. J’imagine que c’est parce qu’Olivier Attia, le fondateur de Scanbuy, est d’origine français.
Je ne suis pas un employé de Neomedia. Par contre, je reconnais que Scanbuy est une entreprise qui a progressé très rapidement au cours des dernières années. Quoique Scanbuy est poursuivi en justice par Neomedia pour violation de brevets. J’ai déjà mentionné cela dans mon commentaire antérieur. Neomedia n’a jamais perdu aucune de ses procès. Neomedia a une fiche parfaite (4 en 4). Scanbuy risque donc de perdre ce procès. Il se peut qu’il y a actuellement une entente hors Cour entre Neomedia et Scanbuy.
J’espère tout simplement que Scanbuy se joint à l’entreprise Neomedia tout comme Mobot, Gavitec, 12snap, Sponge, Hipcricket.
dlethe01
L’article “The Bar Code Gets a Hip New Life”
de Jessica E. Vascellaro se trouve sur le lien suivant:
http://online.wsj.com/article_email/SB114843472842861406-lMyQjAxMDE2NDI4NDQyMzQ0Wj.html
dlethe01
P.S.
Neomedia a déjà acquis Mobot, Gavitec, 12Snap, Sponge, Hipcricket (Neomedia a signé une lettre d’entente pour acquérir Hipcricket)…
Il sera intéressant de voir si Scanbuy est intéressé à se joindre à cette grande famille
For the time being I never sensed neomedia’s presence in Europe. Moreover I guess its patents only apply in the US (from my understanding). On the contrary I already encountered scanbuy and abaxia in real projects, this is why I tend not to speak so much about Neomedia.
I only care aout the usage a technology brings in our everyday life !
Anyway I’m totally techno-agnostic
btw: thanks for the wrong url I changed that!
Patent at EPO (European Patent office):
http://v3.espacenet.com/results?IA=neomedia&sf=q&CY=ep&LG=en&DB=EPODOC&a..&PGS=10&FIRST=1
Patent in Mexico:
http://www.neom.com/press_releases/2005/20050207.jsp
Patents in Canada
http://strategis.ic.gc.ca/cipo/search-recherche/search.do;jsessionid=0000r7sgRgBkBZQWwNmIYal-0eH:vtnor9ic?V_TOKEN=1148661523327&V_SEARCH.command=navigate&language=eng&searchCriteria%28V_SEARCH__sortSpec%29=dc.date.modified+desc
dlethe01
Comments:
Where have you seen Scanbuy tags in real projects? I have seen qode (neomedia) 2D codes in magazines, in a textbook, at a gaming site, in newspaper ads, and on bottled water. Can you point out some of the Scanbuy projects?